TEXT RAÚL GONZALEZ BENEYTO, ALBERTO QUILEZ HAERING | IMAGE ISTOCKThe concept of digital transformation can be confusing for some people, and may even generate unease or fear for others. But nothing could be further from the truth: digital transformation has many...
TEXT ENRIQUE VEGA | IMAGES MAPFREOvercoming obstacles and difficulties is an integral part of the human condition. However, putting this into practice it not so easy if we are lacking motivation and trust. These are the two pillars that drive people to overcome their...
TEXT EDUARDO SÁNCHEZ DELGADO, DIRECTOR CORPORATIVO ACTUARIAL DE MAPFRE | photographs ISTOCK“Prediction is very difficult, especially about the future” is an ironic sentence attributed to the Nobel laureate in Physics Niels Bohr, which take on a new meaning if we look...
TEXT EDITORIAL DEPT. THE WORLD OF MAPFRE | PHOTOGRAPHS: MAPFRE, ISTOCKIn the most difficult year ever, shaped by the impact of COVID-19 across the globe, almost 180 million people infected and 3.8 million dead, the Group is underpinning Fundación MAPFRE's...
Many changes, but the spirit remains the sameTEXT JOAQUÍN HERNÁNDEZ | PHOTOGRAPHS MAPFRE, ISTOCKUncovering the story of a family that has been working for 75 years in the insurance business, and which now has its third generation in the business, is not easy. But it...
TEXT ALBERTO GAYO | PHOTOGRAPHS WOOM, ISTOCKTechnology and innovation supporting fertility. Risk and passion for launching into the femtech market and revolutionizing women's health. In just five years, WOOM, the mobile app created by Laurence Fontinoy and Clelia...
TEXT NEUS MARTÍNEZ| PHOTOS MAPFRE, ISTOCKReduce the time taken to process a claim from days to minutes; accompany drivers on their route to help them drive more safely and avoid potential risks; or assess the imperfections of a vehicle automatically so that a policy...
TEXT JAVIER ORTEGA | PHOTOS MAPFRE, ISTOCKNowadays we are not surprised to find personalized advertising when browsing the Internet, or receive recommendations for audiovisual content from streaming platforms that seem made by someone who knows us better than we know...
TEXTO JAVIER ORTEGA |ILLUSTRATION ISTOCKCOVID-19 is the first pandemic in history during which technology and social media are being utilized on a huge scale to help people stay connected and fully informed. However, at the same time, these tools have become a...
