In Morón de la Frontera (Seville) we find the Albarreal family, which has been linked to MAPFRE throughout its professional life.
Albarreal set up the first office in his home, and that was the seed of this branch, which gradually opened up to other segments. At first, it was only tractors, but from the 1960s onwards, with the passing of the first compulsory automobile insurance law, cars were also added to the portfolio. Later, additional segments were added: home, commercial, and life insurance back in the 1970s, to name but a few. In fact, their slogan from decades ago “Ask us for any type of insurance, we are sure to have it” could still be valid today in this office. In terms of cars in this town, the office had a 75 percent market share. Of course, today this situation has changed due to the increased competition, the appearance of telephone and low-cost companies, as well as the fact that price is now the number one consideration for many clients. But what has not changed is the spirit of the business for the Albarreal family: customer service at its core, with top-quality, personalized care.
Innovation is also at the heart of this decades-long story. If the business had not adapted to the country’s new reality, it would not have reached its 75th anniversary. Angel remembers the time when the first computer and dot matrix printer were installed in the office. Until then, the typewriter and paper receipts were the records of his clients, their payments and their claims. There, in that office, cash receipts were collected and, what is even more surprising,claim payments were made running to thousands of pesetas, also in cash at that time. Today this is inconceivable. But it was what happened for many years.
“We have been adapting the business to the times, although there is still a long way to go: the acceleration of change is considerable and requires us to be prepared to keep moving forward,” acknowledges Ángel, who recalls how the office has grown alongside MAPFRE.
The Albarreal family office continues to be a landmark in Morón and the surrounding area, serving not only this town but also other nearby municipalities. Although, as the children of Antonio Albarreal, who was the “true architect of the delegation” acknowledge, the market share is not the same as it was decades ago, being the trusted insurer of more than 35% of the population is something to be proud of. 75 years of being the face of MAPFRE is just the start of a long journey that will continue for decades to come, as the third generation is already at work in the office to continue the legacy.