Our company will keep growing, thanks to the active involvement of well-trained, committed collaborators who, moreover, enjoy good health..
TEXT SARA ELENA TORRES HORTAL | IMAGES MAPFRE
In this article we highlight the most noteworthy health-related actions undertaken worldwide by MAPFRE for its employees.
Health promotion campaigns
MAPFRE implements health promotion activities with the aim of raising awareness, informing and contributing to the adoption of healthy lifestyle habits.
Since the creation of its healthy company model, MAPFRE has organized the following global health campaigns on: Cancer, Addictions, Oral Health, Osteoporosis, Cardiovascular Health, AIDS, Stroke, Bone Marrow Donation, Positive Thinking and Gender Health.
In the People area of the global intranet, within the section MAPFRE takes care of me–Healthy Company Model, you can find information on all these campaigns.
Every year, on October 19, MAPFRE participates in the World Day Against Breast Cancer with its campaign “Súmate al Rosa” [Join the Pink], to inform and make employees aware of the importance of regular checks and healthy lifestyle habits for the prevention of breast cancer.
Our badge of identity for this campaign is pink, the global symbol of the struggle against this disease. On that day, employees get involved by wearing pink and sharing photos to show their support for this cause. Every country organizes its own activities, including: talks to raise awareness and further detection rates; testimonies from people who have been through it; fundraising and charity runs to finance further research or for associations dedicated to the fight against cancer; hair donations; medical checkups and tests, or discounts to perform them; decoration of the offices; distribution of informative material; contests; awarenessraising activities through dance and music; illuminating emblematic buildings and landmarks to highlight the issue, and so on. There now follows a series of photos depicting the participation of employees from several countries in the 2019 Join the Pink awareness campaign.
In the People area of the global intranet you can find extensive information on drugs, tobacco, alcohol, and the new technologies. In 2019, four countries –the United States, Germany, Puerto Rico and Malta– organized specific health campaigns dedicated to raising awareness, prevention and helping employees quit the tobacco habit.
In the United States, ever since January 1, 2020, it has been established that all their facilities are to be smoke and tobacco-free areas. Employees wishing to quit smoking are also provided with a wide variety of resources and information. In Germany, a smoking cessation course was arranged, and 18 people have already abandoned this addiction as a result.
This past year saw MAPFRE carry out its first global information initiative on diabetes, a pathology suffered by some 422 million people around the world, according to data from the World Health Organization (WHO), and which is set to become the seventh leading cause of death worldwide by the year 2030. In 2020, our company intends to conduct a more comprehensive global campaign on this topic.
United States has been organizing local campaigns about this disease for several years, and Puerto Rico and Mexico likewise highlight the need to prevent this disease at different times throughout the year.
In 2019, MAPFRE also launched its first global campaign dedicated to gender health issues. Diversity is present in every sphere throughout our company, including Health, and, in this context, there are indeed real gender-related differences. MAPFRE treats, promotes and cares about the health of its employees, regardless of their gender. The “Together, healthy” campaign informed and raised awareness about health care from a gender perspective.
In Venezuela, talks and newsletters were also dedicated to various diseases affecting each gender: Urinary tract infections, prostatitis, candidiasis, prostatic hyperplasia and contraception.
In order to facilitate flu prevention among employees, vaccination campaigns were carried out in Germany, Argentina (which also arranged an awareness talk on the importance of vaccines), Brazil, Colombia, Spain, Malta, Mexico, Panama, Paraguay, Peru, Puerto Rico and Uruguay. In some countries, vaccination was extended to immediate relatives.
In addition to the seasonal flu vaccination campaign, it should be noted that, in Mexico , they ran a campaign against Hepatitis C and another against human papillomavirus (HPV) for both women and men, and, in Peru, a tetanus vaccination campaign.
In Spain, annual medical examinations are offered to those workers who want them, in addition to those provided to workers returning to work following prolonged sick leave, and other checkups in the face of exceptional health situations.
In Mexico, all initiatives related to health and well-being are integrated within the “Total Health” program. Moreover, they have “Ask the Doctor?”, an application available to employees from the People area, which allows them to send in questions via email when they have any doubts, or when seeking medical advice of any kind.
In Nicaragua, Paraguay, Portugal and Venezuela, they have a doctor’s office and offer medical examinations for children.
Novembro azul or movember
This international movement is committed to promoting a happier, healthier and longer life for men, informing and raising awareness about the prevention and early detection of prostate and testicular cancer.
Brazil and Spain participated with activities to raise awareness about male health issues.
Sport helps improve our quality of life and, as a result, MAPFRE encourages both individual and collective sports practice. There now follow examples of the activities undertaken in order to avoid a sedentary lifestyle:
- In Germany several charity races were promoted: the AVON Women’s Race in which the money collected was donated to the Berlin Cancer Society; relay races; the B2Run; and the Teltowkanal Half Marathon. To combat the sedentary lifestyle, they organized the No Elevator Day to encourage taking the stairs. Using the StepJockey app, work colleagues could see their ranking in real time, and were thus encouraged to climb more stairs and take the StepJockey Great Wall of China Challenge. The amount collected by all employees was donated to the Berlin Cancer Society, which will use the proceeds to offer advice to relatives of cancer patients.
- In Brazil, they organized the Caminhada e Corrida program, which includes guidance and monitoring by a personal trainer twice a week, and has over 90 participants. They also sponsored the 2019 Pedal en Sampa cycling race and the Campeonato Interno de Futebol Society soccer championship, with 14 teams and over 200 players.
- In Chile they organized Olympicstyle games. Nearly 130 people participated in a range of disciplines: athletics, bowling, soccer, table games, go-karting, swimming, talent, tennis, table tennis and volleyball.
- In Spain they promoted sporting events such as fun runs (Entreculturas, Women’s Race, AECC Race, 50&50 Obstacle Race, Companies Race) and Bike Day. They also organized Zumba, Pilates and yoga classes.
- In Mexico they have a multifunctional training program that includes physical/sports activities and wholesome habits with pre-defined short-term goals, as well as the Running Club and the national bowling tournament.
- In Paraguay they run soccer, volleyball and table tennis tournaments.
- In Portugal and Uruguay they offer their employees special conditions in gyms.
- In Puerto Rico they run “Exercise Promotions” with 80 participants each week.
- In Venezuela they promote “Healthy Thursday”, with sports activities and Therapeutic Dance, Zumba, Tae Tek, etc.
- And in Turkey they promoted the Health Run, organized by the Youth and Sports Ministry, and offered yoga and Pilates classes.
They are available at some work centers in Mexico, United States and Spain. These are areas set aside for nursing mothers to use a breast pump during the workday and conserve the milk in a suitable location until they are due to return home.
In this field, Spain completed the Nutritional Coaching Challenge, namely workshops in which a psychologist/coach expert in nutritional matters offers guidance to employees so as to facilitate abandoning bad food-related habits and attitudes.
Venezuela, Uruguay and Mexico (within “Total Health”) have nutritional counseling; and Puerto Rico has its Healthy Market, where employees can purchase seasonal, locally-grown organic food products.
In Peru, the PAS (psychological assistance) program, which is offered by in-house psychologists, provides employees with emotional support and guidance regarding interpersonal relations.
In addition, MAPFRE offers its employees informative campaigns produced by Fundación MAPFRE, which are designed to help prevent disease and encourage healthy lifestyles, such as “Women For the Heart” which warns of the risks to women of cardiovascular diseases. It also promotes the “Choose Health” initiative, available in Spain via People on the intranet, where you can find tips and recommendations from Fundación MAPFRE for achieving a healthy lifestyle.
Healthy company model
MAPFRE has a Policy on Health and Well-Being and the Prevention of Occupational Hazards, as well as a healthy company model. These enable us to systematize the actions to be taken in the field of both physical and mental health promotion, whether in the labor environment or in our employees’ personal and family sphere; they envisage five areas in which our company can work on health issues: labor environment, personal environment, health promotion, nutrition and physical exercise, and mental well-being. With this model, MAPFRE becomes an important agent for promoting the health of its collaborators.
- Performance of risk assessments on workplaces, facilities and individual workstations.
- Training and information for employees on occupational hazards.
- Epidemiological and accident rate studies.
- Prevention of workrelated accidents.
- Emergency measures.
- Healthy eating habits, health promotion campaigns.
- Healthy eating in work centers (cafeteria, vending machines,…).
- Information and recommendations on the benefits of physical activity.
- Promotion of sporting activities.
- Family environment. Parenting school.
- Women, Work and Health.
- Prevention of domestic accidents.
- Prevention of noncommunicable diseases (cancer, cardiovascular ailments and others).
- Regular medical checkups
- Health awareness campaigns.
- Medical advice.
- Stress management.
- Psychological support.
- Self-efficacy techniques.