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José Manuel Inchausti, CEO of MAPFRE IBERIA, participated in the event held in Santander. Under the slogan ‘The main challenges for global companies in the 21st century’ he shared with those present a series of reflections on the changes taking place on the international scene.

The CEO referred to digitization as the driving force behind the current global transformation, as well as an opportunity for those who are ready, “and MAPFRE is”. “The digital customer is the new protagonist and is demanding relationships of trust and maximum transparency with companies.”

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