Design Thinking, channeling innovation

By |2019-10-31T13:27:43+00:00June 27th, 2017|Claves, KEY ISSUES|

Obsession with design, team work, analysis of multiple scenarios, focus on the end user, ongoing evaluation of results… and one maxim: failure does not exist. Welcome to Design Thinking. TEXT David Rubio | PHOTOS Thinkstock Gutenberg, Edison, Galileo, Hollerith, Graham Bell… Most of their successes share one common denominator called “trial and error”. Legend [...]